Down the years I reckon it’s the automobile industry that has spent the most money floating ideas. Where they have floated off to, however, I have no idea. Like helium-filled balloons, they only stick around when they are firmly attached to their owner.
There’s an ad right now which is certainly very watchable – but everyone who mentions it to me does so in anonymous terms. Perhaps if you really could buy zip-in seats as an optional extra the brand name might start coming through. Until then it’s a case of ‘What car?’.