I fell asleep during the Brazil game last night. When I woke, it seemed to have morphed into some kind of all-stars-match-cum-Holywood-blockbuster. Was that Messi? Rooney? Ronaldo? Then I realised – this is half-time. These are commercials.
In fact, there were so many galacticos (or were they avatars?), acting out weird and wonderful scenarios, that I completely forgot to pay attention to the brands.