Pints of view

What with Joey Barton on Question Time and elephants taking selfies (or ‘elfies’ as some wag has pointed out), you’d be excused for thinking the silly season has come early this year.

On the promotional front I also found what seemed like a too-good-to-be true campaign advertised in Shortlist.

To get two free pints of Kozel (what?) at a pub near you, just download the free app. Seemed like a no-brainer, if only to find out what the heck it is.

I duly followed the instructions, and typed in my postcode. Here’s the result.

Isn’t it peculiar that you would get a consumer (an interested one at that) to struggle through all the palaver of reading an ad, remembering it, downloading an app, inputting details… and then tell them to get stuffed?