Wish you were there

On Forth One at the moment you can enter a competition by naming your favourite thing about Edinburgh – arguably an interesting challenge, given its extraordinary abundance of riches, and steady flow of five-star international accolades. You’d be excused for thinking this is VisitScotland, exhorting the locals to get out more.

Curiously, however, the prize is a trip to the Lake District.

Well, there’s nothing like getting one’s creative ducks in row – and further investigation reveals the campaign is actually sponsored by First TransPennine Express.

Somehow I couldn’t see Coke offering a free Pepsi along similar lines – it would feel like the wrong sort of prize.

  • Martin Ballantine

    2 days late for this announcement surely?  Poptastically mental. 

  • ChrisJReed

    I’m a blogger not BBC news! I have time frame in which to comment! But yes poptastically mental indeed!

  • chris mouland

    Michael Jackson’s connection with Pepsi was strong through the early 80s and 90s. Stronger than any other star they’ve partnered with as far as I know – he did about 8 TV promos for them across that period, plus they sponsored his world tour. That’s a damn good reason to push out these ‘King of Pop’ cans IMO. The new cans are already on sale in Asia.
    Why not Thriller? Well, they DID promote the ‘Thriller 25′ album via their SoBe Water campaign a few years ago, including a high profile Superbowl TV spot. That’s another connection.

    Seems to me you just don’t like Michael Jackson (and probably not Pepsi either). That’s fine.

  • fahad alsaleh

    first of all, an article like yours does not even merit a response if only for the fact that its more of a hate letter than a news article and thats not what reporting and journalism is all about. second i got confused when you pointed out that they are celebrating the 25th anniversary of bad then you asked why bad ??!!?? also if mj’s albums are terrible then it only means one of two possibilities which is either they are not of your taste which is ok or your only being hateful of person who passed away which is not something to be shared here because thats something you keep to urself or to be shared on a different kind of website ( probably a forum ) or at least in the comment section below. you report about a company using a dead persons name and/or likeness as a bad thing and ur doing worse by being tasteless and irresponsible and disrespectful in ur writing. 

    i urge anyone reading this not to post any further comments so that we dont give this any more attention.