An udder perspective

I note the pedants are out in force regarding Tesco’s ‘wrong kind of cows’ ads – you might even say they’re having a field day. Yet for such knockers (no pun intended) to be consistent, they should criticise every ad that features a stock shot or an actor. Since when did advertising become anything other than illustrative?

As a twitcher, I’m always hearing on TV dubbed background birdsong from species that could only be thousands of miles away, wintering in Africa – but I get it: it’s near enough and creates the right effect for most viewers. Perhaps if Tesco had used horses in their visual then alarm bells would reasonably start to ring (a new miracle product?) – but, otherwise, I can’t see much misleading about 4 pints of milk for a £1.

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