The Y-word

I note that VisitScotland have come under fire for including the word ‘Yes’ in an advertising campaign.

Diligent readers of this column may recall my highlighting of a rather more blatant use of the said affirmative by RBS (‘RBYES’).

Given that we work in these politically sensitive circles, I have just issued a memo to all our copywriters. Until 19th September 2014, we restrict ourselves entirely to the vernacular. Yes no more, No no more, Lochaber no more.

From now on, to avoid all possible doubt, it’s Aye, Nae Chance, and – where appropriate – Dinnae Ken. That ought to make interesting reading.