I was shocked this week to come across what appears to be a kind of Field Marketing whistleblowing facility. See what you make of it.
For those working diligently in the sector, it must feel rather like there’s a suicide bomber in their midst.
Of course, it’s one thing to advocate that Experiential without a strategy is a black hole for marketing budgets, and rarely cost effective at the best of times, but another altogether openly to portray it in this disreputable light.
The brands hauled into the stocks – Cadbury, Gastro Alfresco, Lipton, Sony, Robinsons, and more – must be wondering what they did to deserve this public humiliation.
If I were at Cadbury (and I once was), I’m not sure it would be my agency I went gunning for.
(Meanwhile, here’s Dale Carnegie’s advice for anyone thinking of joining the goldrush.)