The brand might drift away

There’s a beer ad lately in Scotland that’s had me baffled.  The soundtrack, Caledonia, is a well-known folk song that was prominent in a 1990s Tennent’s Lager commercial.  Yet it can’t be a phoenix from the ashes: the liquid on display is unquestionably of the bitter variety, and the flat-cap pub environment a matching ale-brown duotone.  There are tantalising glimpses of some etched branding on the glass (is that Caledonian, Edinburgh’s last brewery standing?), and an endshot with a middle-distance fount, which looks distinctly like Belhaven Best’s black-gold-and-white.

All round, I’ve been confused.  Four or five viewings and I still can’t work out the brand.  For a card-carrying CAMRA member this has been intolerable.  I even got to wondering if it’s one of those ads the contractors run from time to time (like the one for magic worms, guaranteed to catch fish), to prove advertising works.

Today I put it to Google.  Eventually I established the facts.  It’s not a spoof, nor a fictitious product.  It’s a Tennent’s production, Caledonia Best, with no trace of parent branding.  Ordinarily I’d say well done on that score.  However, I can’t help thinking it’s doing a wee favour to its main local competitors. Maybe the dreaded line-extension would have been a safer bet?

  • wanda green

    Forgiving Driver Suggestions? I want to share it with you ! From what I can tell there’s a difference in the loft of all these clubs. They almost feel like a blade and on your downswing you can see the blade attacking the ball. The other thing I noticed about these clubs is you can feel their weight. They feel extremely smooth when hit correctly and when you miss the sweets pot…well…you’re going to feel it. However, try not to see that as a bad thing. The feedback these clubs give from miss-hits is extremely helpful !

    • George Parker

      Dearest Wanda… I am so happy that my pathetic post on the sad history of Xerox PARC has inspired you to to write so wonderfully about golf clubs. This is the marvelous thing about the Internet, it guarantees that you will never, ever escape from the efforts of spam douchenozzles determined to disseminate their worthless crap. Keep up the good work. You are an inspiration to all who slave in the ad agency mines.

  • . gotnoteef

    Delightful rebuff Mr George, Sir – more MadMan ramblings and a sprinkling of extra Kate please!