How many calories in a slice of carrot cake? As an aficionado of this surely healthy vegetable snack, I’ve always assumed it’s a couple of hundred, tops. After all, it couldn’t be more than the reported 340 in a full-fat latte… could it?
Then I was in Sainsbury’s cafe yesterday. I noticed they’d started flagging up the calorific value of their offerings. Chocolate cake – haha! – 420 calories – the suckers who eat that. Except my self-righteous glee was short-lived. There was the carrot cake (looking delicious, though on reflection perhaps a little dessicated)…and a little sign saying “822 kcal”. What? I exclaimed: They carrot be serious! But apparently they are. Googling reveals this stuff comes a close second to finest-grade anthracite in the energy stakes.
Okay, so I sidled past the display, tray empty. Meanwhile the sleepy marketing numskulls in my brain were stirring. Surely that little sign is having a negative impact upon sales? As I guiltily ordered a skinny latte, I tentatively inquired: “Do you sell much carrot cake now you’re displaying the number of calories per slice?”
The reply: “No – but the chocolate cake is going gangbusters.”