Oh dear. I literally ducked for cover when I heard that Boots had inadvertently told 9,000 people they were on their way to Barcelona. Echoes of Hoover and ‘There but for the grace of…’ rang around our offices.
I suppose it’s one of the perils of automation, although you have to wonder if Gremlins were involved. We handle hundreds of draws, and I can’t imagine why we would ever first email a lucky winner. It simply invites problems (think spam, identity, missives, to name a few).
It also seemed curious that Boots offered the ‘winning’ losers the chance to re-enter a draw to win a trip to Barcelona. It got me wondering whether they had one to spare???